Posted by: Jie-Eun | March 19, 2009

[Position Paper] A Cameo in Her Grocery Shopping

p1030389

Hiroshi Tamura [tamdai at innovation-lab.jp]
Innovation Laboratory, Hakuhodo Inc., Japan.

In this paper, we discuss the results of our experiment aiming at shopper’s decision aid at a physical grocery store by introducing a context-aware system embedded with shopping carts. Context-awareness is understood in a lot of ways, yet we emphasized shopper’s cognitive process. We conducted participant observations in grocery shopping process and discovered that the process is basically consisted of three phases, so that the system and services were developed according to the process. While the results reected the characteristics of each phase, shopper’s experiences in the third phase were particularly enriched.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

%d bloggers like this: